BUSINESS & PRODUCTION OF MUSIC VIDEOS


Program 3

COURSE DURATION: 4 WEEKS
LEARNING HOURS: 160
LANGUAGE: ENGLISH WITH SIMULTANEOUS TRANSLATION INTO YOUR NATIVE LANGUAGE
OPTION: MASTER CLASSES CONDUCTED BY HOLLYWOOD STARS ENTERTAINMENT PROGRAM
PRICE: $4995 APPLY FOR A COURSE

INTRODUCTION

Even though modern society takes for granted what we describe as the standard Music Video, it is an art form that reflects custom, style, culture and taste. The Music Video in western society is part marketing tool and concert performance for profit motives. It's prime function is to sell and entertainment is only a secondary byproduct. Nonetheless, it has transcended this constraint and has become a celebrated art form in it's own right. It's creation predates the arrival of the MTV network for any live performance that was documented and captured by film such as Woodstock or live Jazz performances or Classical concerts are in a sense Music Videos. The old TV variety shows, the Musicals that earlier generations flocked to theaters to see are in a sense earlier forms of Music Videos. Even hand help videos of Karaoke singers are a form of Music Videos.

MAIN OBJECTIVE

This Course’s main objective is to teach aspiring music video directors and producers how to make a music video and how to ensure the music video meets the increasingly high expectations of its audience. We cover all topics ranging from the business of music videos to how to properly shoot one.

Teaching the skills of applying each specific filmmaking/music video making occupation as a tool for business, collaboration with allied film disciplines, building a consistent and effective career of a music video makers. As well as acquiring and upgrading professional skills based on the American methodology standards.

COURSE METHODOLOGY

A 4-week training course “BUSINESS & PRODUCTION OF MUSIC VIDEOS” is focused on teaching foreign students the American approach to film/music video production.

The course is designed to provide students with the premise of total immersion in vocational training in the short period of their stay in Hollywood. For this purpose the HOLLYWOOD INTERNATIONAL MOVIE CENTER (HIMC) in collaboration with Columbia College Hollywood (CCH), Emerson College LA (ELA) and Musicians Institute (MI) provides students access to fully equipped classrooms and sets/stages for training, and comfortable dwelling quarters not far from the Academy. This allows to achieve three essential goals:

  • Provide aspiring filmmakers with the opportunity to assess the level of their professional skills, and fundamentally upgrade that level through an extensive course of theoretical classroom learning on four basic filmmaking (music videos) disciplines (screenwriting, directing, editing and producing), based on the principle ‘one ensues from the other’, and hands-on training to reinforce theory with producing an original student film of their own;
  • Help would-be filmmakers to acquire the skills and experience of collaborative work in each of the filmmaking disciplines, that will give the students the confidence in their future professional activities;
  • Teach the students to represent themselves correctly in their profession and in the Industry, and use their professional skills as a business-tool;

These goals are achieved through daily intensive learning using an original teaching method, namely a universally designed general Program for the course “BUSINESS & PRODUCTION OF MUSIC VIDEOS”, in modern well-equipped classrooms, and directly at the sets, where students can apply what they learn to a variety of different offered settings.

The innovation of the given Program is primarily due to the structure of the lecture and hands-on course, based on the principle ‘one ensues from the other’: producing-screenwriting-directing-editing-producing.

Working in collaboration with representatives of other film disciplines, taking part in the joint creative search, students acquire the necessary knowledge and experience in each of the aspects of music video making, which gives them overall confidence and professional understanding of production and realize specific tasks in the contemporary music video production industry.

The theoretical course in each of all disciplines will result in its practical application, the students will shoot their original student films/music videos at the sound stage or on location, and then edit them. Hands-on training will be controlled by filmmaking professionals and coordinated by HIMC staff. All faculty of the Film School are the highest-level professionals working in the American show business Industry.

ACQUIRED SKILLS

To teach someone a profession, be it a filmmaking occupation or any other, in 4 weeks is impossible. However, it is absolutely realizable to upgrade the already existing qualification, understand and familiarize oneself with allied film disciplines, get an insight into music video making as a profession, and even master its main techniques.

Music video is a little film. And despite certain specifics of music video production, this little movie is created under the laws of the big one. That is why the Program “BUSINESS & PRODUCTION OF MUSIC VIDEOS” comprises all the essential film disciplines, students will acquire relative skills in screenwriting, directing, editing and producing and vocal basics. That is, regardless of his or her basic film occupation, the student will be taught the skills of allied disciplines.

Apart from strictly professional disciplines, students will be taught the course ‘Music video as a business’. This course is essential. It gives an insight into the structure of Hollywood, teaches how one can get a job in Hollywood in any given film discipline, how to use one’s professional skills in the film business, explains how to build a successful filmmaking career.

Upon completion of the training course, students will be able to:

  • Acquire/upgrade/improve their professional skills in major filmmaking/music video disciplines in theory and in practice;
  • Remain highly creative specialists in the conditions of a tight time schedule of production and budget;
  • Be a part of a collaborative creative team, tight-knit and integral, committed to achieving a shared objective;
  • Feel confident in the film business;
  • Understand the inner mechanism and structure of Hollywood and the global Film industry;
  • Work and conduct oneself in a professional way, and in accordance with Hollywood standards;
  • Build one’s career effectively and consistently in one’s home country and in Hollywood;
  • Have a portfolio of one original music video and 4 scenes - student films;

LEARNING PLAN

Program 3

The comprehensive training course “BUSINESS & PRODUCTION OF MUSIC VIDEOS” embraces theoretical and hands-on training in screenwriting, directing, editing and producing based on Hollywood standards and with special emphasis on the business aspect of each of the disciplines. The Program also includes a special courses “Vocal basics” and ‘Music video as a business’. The theoretical part of the training is divided into two parts:

  • lecture sessions on key film disciplines emphasis on the specific music video making profession;
  • employment by profession of music video;

Daily workshops are aimed at consolidation of theoretical lessons of practice.

Classes are taught by professors, teachers, experts in their field.

All lectures, seminars and practical sessions are provided with simultaneous translation into your native language!

THEORETICAL CLASSES

  • BRIEF THEORETICALLY COURSE BY MAJOR MOVIE DISCIPLINES
    • Screenwriting
      • The role and place of a screenwriter in the Film Industry
        • Who are the writers/screenwriters in Hollywood?
        • The principles of work of a writer/screenwriter in Hollywood
        • Functions of the Writers Guild of America (WGA)
      • Fundamentals of modern screenwriting
        • The standard American screenwriting format
        • A script – a visual journey of images
        • Basic components of a script
        • Short form of script
      • Creating an image
        • Visual and visceral image
        • Detail and its importance
        • Dialogue and monologue
        • Motivation for act/action
        • Modeling a situation
        • Music as an artistic image
      • Story and plot
        • Story motives and situations
        • Kinds of stories
        • Key elements of a story
        • Conflict
        • Scene, episode, shot
        • Modern set-up
        • The plot of the song
    • Directing
      • What is a director in Hollywood?
        • Who and with what background takes up the career of film directing: actors, producers, editors, theatre specialists, clip-makers, artists
        • What is a director’s profitability
        • What does a director need an agent, manager, publicist and membership in DGA for?
      • The ABCs of film directing
        • The 180 degree rule
        • Set-up
        • Composition
        • Shot breakdown
      • Stages of directing a film in Hollywood
        • Working on the screenplay in collaboration with the producer and screenwriter
        • Shot breakdown
        • Creativity on the budget
        • Effectively arranging the shooting schedule
        • Breaking down the screenplay – the most effective way of correct production planning
        • Minimizing the number of shooting days
        • Solving the problem of budgeting limitation
        • The second unit
        • The art of reaching a compromise in everything
        • ‘Two captains’ – director/producer relationship
        • What is a casting director in Hollywood
        • The principles of choosing the right actors
        • Rehearsing with the actor
        • Drawing up the shooting schedule with regard to the actors availability
        • How to move on from one scene to another
        • How to choose the best take
        • How to work with the Editor
        • How to explain your vision of the film to the Editor
        • The ability to accept the Editor’s opinion and use it to the benefit of the film
        • The composer’s choice, and collaborating with the composer
        • Music as the film’s subtext, an illustration of the visual imagery, and emphasis on the sensual response to the picture
        • The Sound Design for film
        • Color timing, working with color in collaboration with the DOP
        • Director’s cut
    • Fundamentals of cinematography
      • The composition of film frame
        • The classical laws of composition.
        • Types of film frame compositions.
        • Methods of expression under frame construction.
      • Conditional division of space
        • The use of perspective and its types.
        • The impact of the prospects for expressiveness.
        • Construction of deep staging.
      • The proportions of the frame
        • The theory of "the golden section" in the movie.
        • Closed and open compositions.
        • Diagonal and rhythm in the frame.
        • Work on building the composition.
      • The device of the shooting unit, modern cameras
        • Mirror and "blind" cameras.
        • Optical system of photo and video cameras.
        • The lens device of the shooting unit.
        • Digital cameras.
        • Modern cameras: RED, Panavision, Arri, GoPro.
      • Principles of "virtual" editing while shooting
        • The breakdown of the circuit stage by size.
        • Shooting a scene on the mounting direction of movement of the main object.
        • Taking into account the dialogue with the line of interaction.
        • Take a group of people based on the interaction of three or more lines.
    • The art of editing
      • Film as a language
        • Laws and rules of the film language
        • Film language as the international form of intercourse and communicating information
        • A historical survey of cinematography from its discovery until today
      • Editing – is the heart of movie-making
        • Editing - is the film industry secret weapon
        • Editors, who are they? Anonymous unremarkable techies or great manipulators?
      • A contemporary digital cutting room
        • Comparing editing systems
        • Functional capacities of a cutting room
        • The role of assistant editor
      • Editing of picture/film/music video
        • first assembly
        • an editor’s cut
        • a director’s cut
        • the final cut of the film
        • sound editing
        • what is sound (audio) editing, SFXs
        • background noise (sounds) editing
        • Foleys
        • ADR
        • what is M&E
        • how to use the sound effects library
        • music editing
      • Organizational skills and interaction with other departments
        • allied departments for a film editor
        • mix
        • sound and image mix
        • SFXs
        • modern film production technologies and editing
        • using the ‘green screen’, graphics, editing moving backgrounds
    • Producing
      • Producer as a profession. The role of producer in Film production
        • producer – artist or manager?
        • is there a need for the profession of producer?
        • how do they become producers?
        • who is more important: the producer or the director?
        • time and the producer – cinema from the 1950s until today
        • the producer’s team
      • Stages of a producer’s work on the project
        • creating the idea for the film
        • genre preferences of the market
        • project development stage, project financing
        • working with Agencies
        • casting the screenwriter
        • casting the director
        • how to deliver an effective pitch, presentation of the new Project
      • Project financing
        • financing schemes
        • how to attract private financing
        • financing of music video
        • Movie Magic Budgeting
  • THEORETICAL COURSE “MUSIC VIDEO PRODUCTION”
    • Modern music video is the medium of ethnic culture
      • East Vs. West.
      • Northern Vs. Southern Hemisphere
      • Different Music Different kinds of Videos
      • Professional Vs. Amateur
      • Historical Review From Cab Calloway to Lady Gaga
    • Basic elements
      • Music video script
        • Music video - is a mini movie
        • Concept
        • History
        • The images
      • The Performer
        • style of music
        • desired image
        • singer, dancer or both
        • define audience demographic
        • physical attributes and talents/weaknesses
      • The Song
        • finding a look for the music
        • coming up with a concept
        • visualization of the song
        • style, rhythm, theme
    • Budgeting a Music Video
      • matching your budget
      • preplanning your needs
    • Pre-Production
      • tests
      • rehearsals
      • master playback recording
    • Съёмочный период
      • schedule
      • выполнение графика и бюджета
      • execution
    • Post
      • editing
      • mixing
      • assembly
      • high rez
      • mixing
      • finished product
  • SPECIAL COURSE "MUSIC VIDEO MAKING AS A BUSINESS"
    • Professional ethics, Hollywood/Industry style
    • The structure of Hollywood
      • LA – a huge film set
      • Hollywood - Mecca of show business
      • the role of labor unions in Hollywood
      • agents and managers
      • lawyers and the legal base as the basis for labor relations
    • Financing of music video
    • Large rotation of your clip - your success
      • Music TV Channels
      • How to work with the stars
      • Clip maker makes a star
    • Building a successful career
      • how to get a job
      • how to conduct yourself in a job interview
      • how to organize and conduct a business meeting effectively
      • how to reach compromise decisions
    • Art & Business
      • Final workshop

Having listened to the lectures, after the lunch break, students take up hands-on training and do their ‘homework’, i.e. practical training.

HANDS-ON TRAINING AND THE METHODS USED

On the first day of the training course students are split up into ‘fours’ – mini film crews. Every day there is a professions rotation within every team of four: on the first day one of the four students performs the functions of director, the second one – of the first assistant, the third one – of the D.O.P., the fourth one – helps everyone do their job. On the second day the students shift ‘professions’, and the ‘director’ edits the material shot the day before. This way the students acquire experience in each of the major filmmaking disciplines, and work both independently and as a part of a collaborative team, that accumulates professional experience of a film crew.

The program envisages 10 ‘homework’ assignments, making student music video scenes of 1 min duration during a period of 3 weeks. Each group of four ‘produces’ 1 scene in two days (I day – shooting, I day – editing). On the third day they will present their films to the whole class for analyzing and discussion. Theoretical classes, lectures will have as their end purpose this hands-on part of the training. In the fourth week all the groups of four receive a task to make the full music video for the original song. 

This music video will be considered a student’s ‘diploma work’. All ‘homework’ assignments will be analyzed and studied individually in the course of the training, and the last 11th one will be discussed on the last day of the training course.

Students of the CCH and ELA acting department and students enrolled in the program ‘Acting career as a business’ will be engaged as actors for shooting student music videos. Also students of the HIMC’s program "Modern vocals" will be involved as a singers.

  • HOMEWORK ASSIGNMENTS: SHOOTING STUDENT FILMS/SCENES
    • One camera shoot of a lip synch performance to playback. Shoot multiple angles of the performer to study focus, lighting, and lip synch accuracy.
    • Two camera shoot of a lip synch performance to playback. Experiment all variety of two camera shooting to test it's optimum uses and it's limits.
    • One camera shoot visualization of song without performer. Only imagines to visualize the song.
    • Two camera shoot visualization of song without performer. Only images to visualize the song.
    • One camera shoot integrating  performer with visuals to playback.
    • Two camera shoot integrating performer with visuals to playback.
    • One camera learning to shoot filler shots for cutaway possibilities.
    • Practicing camera moves, focus pull, lighting adjustments on a performer.
    • Matching the visuals to the rhythm, style, beat and mood to the music.
    • Matching the film shooting to the choreography.
    • Production of the full music video for the original song.
Program 3

Entertainment program

As an option students are offered an extensive entertainment program for the week-ends: tours of LA, visiting the legendary concert hall ‘Hollywood Bowl’, concerts, exhibitions, museums, film premiers, etc.

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