05 июля

Hollywood film franchise fatigue drives down global ticket sales

05 июля 2019, 16:33,

The UK box office has fared better than the US but revenues were still 6% lower than last year at £613.5m, according to Comscore. Attendance figures for the first half are due out later this month.

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The cinema industry is struggling to keep pace with a record-setting 2018, which smashed box office records globally, thanks in large part to the pre-summer season release of Black Panther and Avengers: Infinity War.

“It is also worth remembering that 2018 had a very strong start, with films released late the previous year, such as The Greatest Showman and Star Wars: The Last Jedi, still doing good business,” said Phil Clapp, the chief executive of the UK Cinema Association. “This year hasn’t had that same boost and it is fair to say that the box office take in the first quarter in particular wasn’t as strong as we would have liked.”

The cinema industry is also fighting increasing competition from the big streaming companies – with Netflix and Amazon soon to be joined in the sector by Disney and Apple – as well as the huge investment from traditional TV companies such as HBO in mega-hits such as Game of Thrones and Big Little Lies.

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Last year Netflix made the same number of films as the big Hollywood studios combined – about 80 – and finally became a force at the Oscars this year with Alfonso Cuarón’s Roma winning big. Upcoming releases include the $150m action film 6 Underground, starring Ryan Reynolds.

But Clapp says that there have been positive signs of a recovery in theatres with the launch of Avengers: Endgame – the second highest-grossing film of all-time behind James Cameron’s Avatar – at the end of April fuelling the most successful May for UK cinemas in 50 years. More than 16 million film fans flocked to cinemas during the month.

Analysts at Wedbush said the idea that US box office figures for the second quarter were disappointing because they missed estimates was “silly”.

Michael Pachter of Wedbush said: “It should end up as the second-highest in Q2 history. Investors seem overly focused on a handful of disappointing titles as an indication that people are losing interest in the theatrical experience.”
© The Guardian

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