19 мая

TikTok Has a New CEO — Unfortunately for Disney

19 мая 2020, 18:09,

Kevin Mayer, who oversaw the successful launch of Disney+ and ESPN+, will take the reins at TikTok next month. The video app’s hire of a seasoned media executive suggests it means business.
Kevin Mayer, the longtime Disney executive who oversaw the launches of Disney+ and ESPN+, is leaving the company to take over as CEO of TikTok, TikTok’s parent company ByteDance announced on Monday.
Mayer’s appointment is a major development for TikTok, which now has an accomplished executive in the ultra-competitive video streaming space at the helm as the company looks to expand from a fledgling platform popular among Generation Z into a mainstream media powerhouse. In his role as CEO, Mayer has also been appointed chief operating officer of ByteDance. He will report directly to ByteDance CEO Yiming Zhang and will start June 1st. As COO, Mayer will take the lead on ByteDance’s music, gaming, Helo and emerging businesses along with heading TikTok, ByteDance said in its announcement.
As Disney’s Chairman of Direct-To-Consumer and International, Mayer oversaw the successful launch of Disney+, which surpassed 54.5 million paying subscribers in May, according to Disney. He was also responsible for launching ESPN+, and for integrating the latter two services with streaming giant Hulu; when Bob Iger ended his 15-year run at the helm of Disney earlier this year, Mayer had been one of the candidates rumored to take over the top spot. (Disney ultimately named Bob Chapek CEO.)
As Disney’s Chairman of Direct-To-Consumer and International, Mayer oversaw the successful launch of Disney+, which surpassed 54.5 million paying subscribers in May, according to Disney. He was also responsible for launching ESPN+, and for integrating the latter two services with streaming giant Hulu; when Bob Iger ended his 15-year run at the helm of Disney earlier this year, Mayer had been one of the candidates rumored to take over the top spot. (Disney ultimately named Bob Chapek CEO.)
© Rolling Stone

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